Selling, a word which
creates terror in the minds of many, nightmare for most of the sales people out
there. Selling is considered to be one of the most important aspects in all the
business concerns around the world. Selling even though is tough for most of
the people, but still there are certain things which if taken into
consideration can make this activity as the best possible thing to do or
perform.
Selling a product, idea
or a concept all need a firm dedication and certain rules to be followed before
and during the execution of the sales process.
Application of formulas
to balance the equation between the salesperson and the client starts even
before the first call or meet with the prospective client. First and the very
basic formula is never try to sale anything to your prospect. It seems strange
but trust me this formula clears the path for achieving a successful closing.
Once you make it very clear to the prospect that you are not there to sale
anything but just to provide a solution to his need, want or desire .once the
equation of your sell able equals to his desire, you achieve the first
objective, Now your basic goal is to equate the desire of your potential client
equal to his needs, once this equation is achieved, the need generation has
been positioned in the mind of the client.
The next step is to win
confidence of the client that you are the best and the most reliable person to
do so. This heart winning strategy can only be implemented if you are honest
with your client. Now to many of you Honesty in sales seems odd, but experience
says that –“A lie can bring you only one client, but being honest with your
Client will give you a life time client generating machine”
In the later blogs we
would be talking about the
“CAN MODEL-A marketing tool to become a market
king”
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